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The Keychain

For years, the Amsterdam market stall covers have protected merchants from the Dutch elements. Now, after they’ve been upcycled into sustainable keyrings, you will never lose your keys again. The practical black keychain consist a black ring and a powerful carabiner. The hook makes it possible to easily attach the keychain to your jeans.


So our keychains are handmade and locally produced. But how? You may be wondering. Well, after the market stall covers have been washed and scrubbed, they’re cut into shape using custom made patterns. They are then sown together by one of our (very gifted) seamstresses. Maartje, a former costume designer, is one of them. From her studio on the outskirts of the city, she’s been making UNBEGUN products for several years now. Read her story in How it’s made.
How it's made